Final Career Path

During the beginning of the year as every other fashion student, I wished to become a fashion buyer/merchandiser. During the course of the year, I came across multiple industry experts and individuals who guided me to my path. I also conducted a thesis on fashion buying with the idea of opening my own multi-brand online…

A new look to fashion – Androgyny

Explosions of the new up and coming gender fluidity and cutting edge designs were the hallmarks of the recent fashion show “We can be Heroes” at the Aliwal Arts Centre organized by the undergraduate students of International Fashion business studying at Raffles College of Higher Education, Singapore. The Godfather of Fashion and his androgynous style…

Time to Kickstart my brand!

As a part of our project requirements, we were asking to upload our projects on Kickstarter and get a funding for our project. My Kickstarter campaign was up on the Internet from October 25th November 15th. As a part of my campaign, I needed a funding of $1200 SGD in order to provide employment opportunities…

Exercising your presentation skills

As a part of our future-proof personal development planning class, we had a special lecture on presentation skills. Since I was a child I had stage fear and would be very nervous to talk in front of large groups of people and present my work. But in order to fulfil my dream, I needed to…

How to market your brand?!

With my graduation coming closer I need to submit my final project after the 6 months of research. After all the research and inputs from my lecturers and industry experts, I decided to launch my line of Aloe Vera extract infused resort wear garments. The garments are an inspiration from the beautiful colours of the…

Some Industry advice

At the end of my last semester, we had put together our business plan for our respective business ideas. Based on my 3-month research I put together a line of breathable resort wear garments infused with Aloe Vera extracts working towards the cause of empowering women by providing jobs to single mums, widows, young moms…

What does the future hold?

Based on numerous articles it can be said that the retail stores of the future are going to take a 360-degree turn. Retailers of the future have to now create highly technological retail shops in order to change the consumers shopping experience and draw their attention to the store. Retailers need to advance their stores…

“I’m just another dot in the world” – Yayoi Kusama

Yayoi Kusama is a Japanese artist and writer known for her quirky prints, painting, collages, and usage of psychedelic colors. Yayoi Kusama’s work has been displayed in the form of paintings, art installations, collages etc at numerous locations. Below, I have created a video AD for social media advertising to showcase to the people what…

Memphis – A Fashion Movement

Fashion has evolved on a great scale over the past decades. Fashion in the 20’s was when fashion changed and women began to wear skirts and pants and the society became more forward. Every decade has one characteristic that everyone connects to. Talking about the 80’s the only characteristic that connects me to this age…

Touchdown Tokyo!

As a part of my Global Art and Experience module, we were taken to Tokyo, Japan for five days. The main aim of this module is for us to gain experience from other countries with regards to their culture and heritage. This trip was a great learning process. We traveled to Tokyo from August 18th–…

Opportunities arise when you least expect them.

As the winning team of Design Finland 100, we visited Helsinki, Finland from August 29th– September 2nd. This was the most memorable experience of my life. Professor Kristi who was the head of this program gave us such a wonderful opportunity to showcase our talent to the Finnish companies. We arrived in Helsinki on Wednesday…

A new line promoting eco-fashion!

For my Final submission this semester we have to work on a 6-month module wherein I am creating a sustainable brand providing breathable resort wear. For my business idea, I am following the one style piece marketing technique wherein my brand specializes in one style of garments in various colors and prints. Hence, for my…