ZALORA style awards

“A simple hello could lead to a million things”

This week, I got the opportunity to attend the Zalora style awards at the National gallery, Singapore. The event was an informal one held at a lounge called Aurora. The venue was flooded with know who’s of the Singapore fashion industry, from the CEO of Zalora Mr. Parker Gunderson to Ms. Valeri Lim , Miss. Singapore universe 2011.

Mr. Nat Ho

I got the opportunity to interview Ms.Rayne Reed, Zalora head of Private Labels, Ms. Valeri Lim Miss Singapore universe 2011, Mrs. Nida Shaheryar, a young fashion designer, Mr. Nat Ho a Singaporean actor & singer and Mr.Muzzakir Halif, nominated as the male style star of the year.

On interviewing Ms. Rayne Reed the Zalora head of Private labels who was also one of the judges for the event . She gave me insight on how the private label sector is picking up in the fast moving Singapore market and how they like to cater to the personal style of every individual.


Ms. Valerie Lim

I was lucky enough to have got to spend a few moments with Miss. Valerie Lim who was awarded as the most stylish individual in the room. She looked gorgeous in an all black attire and basic make up. She gave my input on her take on personal casual style, and how its important to be comfortable in what you wear.

I also got the chance to meet and interview one of the nominated male style stars Mr. Muzzakir Halif who gave me input on his personal style which would be dapper and layering which gives him a slim look.

It was a very well organised event by the Zalora team. This event gave me the opportunity to meet new people of the Singapore fashion industry and hear their take on fashion and also helped me improve my networking and communication skills.


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